Given the state of the modern business environment, a well-developed IT infrastructure is no longer a helpful addition to the main business process but, rather, a means of survival. One could hardly find a truly successful company that would be operating without its own or leased server. After all, this is the foundation on which the entire IT ecosystem of the company rests.

Given the state of the modern business environment, a well-developed IT infrastructure is no longer a helpful addition to the main business process but, rather, a means of survival. One could hardly find a truly successful company that would be operating without its own or leased server. After all, this is the foundation on which the entire IT ecosystem of the company rests.

But how to make sure that this foundation is reliable and fully operational at all times? Is it possible to analyze its performance and prevent bugs? The answer is quite simple, actually. You will need to monitor the server and its basic features on an ongoing basis – this is a process known as website uptime monitoring. .

What exactly do you need to track?

In terms of running an online business, a website is a major tool for online promotion. It is instrumental to lead generation, advertising and direct interaction with customers. With that in mind, it is obvious that one of the priorities for each business owner is to set up a website uptime monitoring system. It gives answers to the most pressing questions, e.g. if the site is operational at any given moment, if the basic features function well, how often and why failures occur, etc.

However, it is a common belief that in order to check the status of the site, one would simply need to enter its web address in the search engine. If the site loads fine, users are quick to assume it works properly. An approach like this is wrong and does not reflect on the real performance of a website.

3 Website Monitoring Metrics You must Definitely Track

1. Monitoring Website Accessibility

Webmasters know that it is important to check whether a web resource is loading and displaying correctly. The question is how often the checkups must be done? Is it once a month or week? Or, perhaps, every day?

Experts recommend checking the availability of your site at least every 1-2 hours.

2. Performance Monitoring

In a nutshell, this means checking the site’s performance, i.e. how the main systems and services work.

This is one of the most important monitoring parameters for online stores and other commercial systems with complex functionality (the ones having features like personal accounts, online payment integration, etc.).

3. Full Monitoring and Troubleshooting

This is an absolute must if the business has reached the point where accessibility of the website has become crucial. Full website uptime monitoring involves checking several performance metrics at any one time and at intervals of just a few seconds. Sometimes, this must be done from …

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