With more than 300 million active users on Instagram every day, the photo sharing platform has become a real asset to businesses. That’s why it’s no wonder that ads are so popular on Instagram.
While it is possible to use the Facebook platform to advertise on Instagram, it is important to have a strategy specific to this social network to not spend money unnecessarily.
We suggest you to discover 7 tips to create powerful ads for buying Twitter followers.
WHY USE INSTAGRAM?
Of course, the questions to ask before embarking on a new online advertising platform are the following: why use this platform, what are my goals in positioning me on this site?
Instagram is an excellent platform for creating a brand campaign. So if your goal is to increase your sales quickly with these ads, you may be disappointed. Indeed, Instagram is an interesting advertising tool to make you known to a large audience. By seeing you, and recognizing your business, web users will get used to consulting your site when they need a product or service offered by your company.
As a result, Instagram advertising campaigns are best viewed as long-term investments for a company.
Another advantage of the platform is its high level of commitment. According to a Forrester research, consumers can interact 58 times more on Instagram sponsored content than on Facebook. These interactions include comments and likes, among others.
You’ll understand, Instagram is the perfect platform to make you known. Our 7 tips will help you to position yourself on the social network.
PROMOTE A SINGLE PRODUCT BY PHOTO
If you have a local jewelry store, for example, it is likely that you have hundreds of products to promote. However, it is strongly discouraged to take a single photo of all your products and insert a link to your entire inventory.
Promote a simple shopping experience for users. For this, it is best to present a single product by photo and insert a link directly to the product that is mentioned on your website.
By not providing a direct link to the specific product, users may leave your site quickly. Indeed, it is unlikely that they begin to manually search for the product seen on the advertisement.
So do not lose your users using a link that seems less relevant, but value each product individually.
CHOOSE BEAUTIFUL PHOTOS
Highlight the products you sell, putting great photos online for your sponsored posts on Instagram followers cheap. These photos must highlight your products, as well as the image of your company. It is therefore important to heal your photos so that users end up liking your Instagram account, as well as your products.
The photos chosen must also be unique and must not look like real ads. Ideally, your Instagram ad is based on the news feed of users. For example, the Levis sponsored publication (opposite) does not look like a traditional advertisement with prices or other. It can blend perfectly …Read more