With more than 300 million active users on Instagram every day, the photo sharing platform has become a real asset to businesses. That’s why it’s no wonder that ads are so popular on Instagram.
While it is possible to use the Facebook platform to advertise on Instagram, it is important to have a strategy specific to this social network to not spend money unnecessarily.
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WHY USE INSTAGRAM?
Of course, the questions to ask before embarking on a new online advertising platform are the following: why use this platform, what are my goals in positioning me on this site?
Instagram is an excellent platform for creating a brand campaign. So if your goal is to increase your sales quickly with these ads, you may be disappointed. Indeed, Instagram is an interesting advertising tool to make you known to a large audience. By seeing you, and recognizing your business, web users will get used to consulting your site when they need a product or service offered by your company.
As a result, Instagram advertising campaigns are best viewed as long-term investments for a company.
Another advantage of the platform is its high level of commitment. According to a Forrester research, consumers can interact 58 times more on Instagram sponsored content than on Facebook. These interactions include comments and likes, among others.
You’ll understand, Instagram is the perfect platform to make you known. Our 7 tips will help you to position yourself on the social network.
PROMOTE A SINGLE PRODUCT BY PHOTO
If you have a local jewelry store, for example, it is likely that you have hundreds of products to promote. However, it is strongly discouraged to take a single photo of all your products and insert a link to your entire inventory.
Promote a simple shopping experience for users. For this, it is best to present a single product by photo and insert a link directly to the product that is mentioned on your website.
By not providing a direct link to the specific product, users may leave your site quickly. Indeed, it is unlikely that they begin to manually search for the product seen on the advertisement.
So do not lose your users using a link that seems less relevant, but value each product individually.
CHOOSE BEAUTIFUL PHOTOS
Highlight the products you sell, putting great photos online for your sponsored posts on Instagram followers cheap. These photos must highlight your products, as well as the image of your company. It is therefore important to heal your photos so that users end up liking your Instagram account, as well as your products.
The photos chosen must also be unique and must not look like real ads. Ideally, your Instagram ad is based on the news feed of users. For example, the Levis sponsored publication (opposite) does not look like a traditional advertisement with prices or other. It can blend perfectly with other photos on the platform, and this is a perfect example of ” native advertising “.
CHOOSE A PRODUCT THAT IS SUCCESSFUL
If you do not know which product to promote for your advertising campaigns on the social network, why not choose a product that is already successful, thanks to SEO for example?
If one of your products is very well referenced on search engines and it is successful, chances are it will be just as popular thanks to Instagram ads.
Also check which photos have the highest interaction rate on your Instagram account. You could reuse those same photos or similar content for your next commercials.
Do not hesitate to do A / B tests using the same photo and different phrases, for example, to evaluate what works best for your ads.
TARGET YOUR ADS
Since Instagram can be used via Facebook, the platform benefits from the advantages Facebook offers in terms of advertising. Thus, the targeting options of Facebook are also available on Instagram.
So you can target on Instagram young women between 18 and 34 to promote your latest jewelry for example. These targeting options for creating your audience not only allow you to choose gender and age, but also the location, language, and interests of users.
The precise targeting of advertisements on Instagram is strongly recommended, as this can help your ad’s clickthrough rate. Indeed, if your products are not suitable for men from 18 to 34 years old, it is useless for your advertising to be presented to them. For example, you can exclude people from your audience so that your ads are shown to your target market only.
USE VIDEOS
Videos are becoming more popular nowadays, and most importantly they can influence consumer behavior. For example, according to Ipsos research, 28{8698ff7bccc13ea6237c0013fae449fc76151839a2b26eb579fb889e5d25ee07} of Americans made an online or in-store purchase through video advertising.
If you have quality videos to offer, do not hesitate to put them forward through sponsored content on Instagram.
USE A CALL TO ACTION BUTTON
Like Facebook, Instagram offers buttons for different calls to action. If this is relevant to your advertising, it is advisable to use one. You can promote interactions by encouraging people to “learn more” or “sign up” with these buttons.
USE POPULAR HASHTAGS
In order for your posts on Instagram to be seen by a wide audience, the use of hashtags is particularly recommended.
You can choose popular hashtags, but it’s also possible to create a unique hashtag for your brand to encourage users to include it in their posts.
IN CONCLUSION
The goal of Instagram is to offer its users quality advertising, which will blend into their news feed. As a result, it is especially recommended to advertise on Instagram for a business when quality images and videos are available.
If you have more questions about advertising on social networks, do not hesitate to contact our specialists in web marketing!