A real estate brochure is a powerful marketing tool for your business whether you are a property management, a developer, or a real estate agent. There are many kinds of brochures such as direct mail piece that came with the mail to showcase a house being sold in your locality, a brochure that advertises a luxury condo tower, or a brochure that illustrates the services of capabilities of realtor agency. A real estate brochure design should have a good concept, right plan, good design principles, and it should stand out from others. When it comes to brochure real estate design, it is important to share, plan carefully, and create a story focusing on your purpose and knowing your target audience.
A real estate brochure can help your real estate business stand out from the competition and showcase your business and your listings. Designing a real estate brochure is a matter of proper strategizing and planning, in order to make it eye-catching and appealing to your target audience by deciding on a clear message, considering distribution, and adding call to action. Grab a pencil and a paper to sketch the general scheme of your real estate brochure and imagine possible layouts for your pages, making as many versions as you want. According to the famous lines of Coco Chanel, “Before you leave the house, look in the mirror and take at least one thing off”, and the same principle applies in designing a real estate brochure. Are you showcasing a specific property, set of properties in a particular neighborhood, or your company as a whole? Do you want to distribute your real estate brochure? For a printed brochure, readability is very important to send your message clearly because you don’t have the capability to change brightness, zoom in, or manipulate the text.
For digital brochures, it is important to add live links for your customers to interact with you via email, and optimize digital brochures for mobile usability. For digital real estate brochure, you can communicate via images and videos using the right colors, fonts, and texts. Call to action is very important when designing your own real estate brochure. It is important to direct your potential clients to the next step by either signing up for your email list, contacting you, or visiting your website to see what you have to offer. Try to check the Global Citizens HQ with the use of eye catching text and banners in communicating their call to action. For more information about real estate brochure design, feel free to check our website or homepage now!