The fact that Gmail ads are expendable is one good thing about it. With a simple click, the ads expand into an email sized ads that include images and videos and could be used at the same time in meeting goals in marketing and advertising. Any clicks onto your content will be free as soon as someone has expanded your ads.
As you read this article, you will be able to know how you can create Gmail ads using templates and then, set a bid for them. Most sophisticated types as well as features of targeting are compatible to Gmail ads. In order to protect the users, you’ll notice that some of the Gmail ads are not compatible with other features of AdWords. See to it that you remember points like your campaign type, incompatible targeting, the placement of other than Gmail, custom affinity audiences, remarketing lists, content keywords, bidding which users are allowed to use offline conversions and bid modifiers, content, frequency capping, 3rd parties and final URLs when creating ads.
You should create a campaign or an ad group that’s intended only for Gmail ads and with non-Gmail or separate Gmail accounts, you may do the following:
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Number 1. Set up targeting specific for your Gmail ads such as domain targeting that is showing the ads to people who get emails from a particular website.
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Number 2. Steer clear of targeting that are incompatible mistakenly to ad groups or to campaigns which have Gmail ads. This is due to the reason that when adding incompatible targeting, your ads will not run.
Number 3. Make it a point that you’re evaluating the performance of your Gmail ads to be able to check where you’re falling behind, what you are doing right and so forth.
In targeting your ads to the right market, there are actually a number of ways on how to do it. Following are some types of targeting that can be used for Gmail ads.
By using the list of customer emails from those who’ve provided their email to your firm, you can create a customer match audiences. And based from your customer match audience, you can use the same audience to be targeted.
In the audience keyword targeting section, you may either add domains or keywords. This is going to help you reach people that have domains or specific keywords into their inboxes. Keyword matching type is automatically set as broad match when it comes to Gmail ads.
The domains can be used to target or to exclude users who have received emails from a specific company and it needs to be entered as keywords.