Running a car wash isn’t easy, but it doesn’t have to be impossible. If you’ve been struggling with sales, profits or services, here are just a few ways to turn things around and start making real money.
1. Increase Your Signage
It isn’t enough to simply hang a few posers around your doors and windows. You have to catch the attention of drivers who are zipping past your business at 40 and 50 miles per hour, so don’t be shy about your signage. Make it loud, bright, bold and easily visible from the road. Use contrasting colors. If it’s digital, get it to blink or flash. There’s no such thing as “too noticeable” for a roadside business.
2. Offer Deals and Discounts
Everyone loves to save money, so give people an incentive to stop at your car wash. Maybe you can cut the price of a regular wash, or maybe you could throw in a free wax if they punch a reward card a certain number of times. Whatever you’re offering, just make sure that you’re advertising it loud and clear. Don’t let people drive by your sales.
3. Find Your Niche
Why should customers stop at your car wash instead of someone else’s? Are your prices lower? Do you have a friendly staff? Do you offer more services than other car washes? Find out what distinguishes your brand from the competition; then use it to your advantage to make yourself stand out from the crowd.
4. Expand Your Premises
If your car wash isn’t making the kind of money that you’d like, it might be time to expand your products or services. For example, you could build a small convenience store that sells gas and snacks along with car washes; the price of service station construction California is quite reasonable. Just don’t be afraid to think big.
These are just a few ways to jazz up your car wash. It can be a lucrative business if you know what you’re doing, so use these suggestions as a jumping-off point for further research and improvement. Good luck!